"Cellphone Directions"	
:60 Radio PSA
Client:  Caltrans
Campaign:  Don’t Trash California	

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[Sound of a telephone ringing]

Man:  Hello?

Woman:  Hey, it's me...I think I'm almost to your place, but I need directions.

Man:  Ok, no problem.  Let's see can you tell me where you are right now?

Woman:  Well, it's kinda foggy, and I can't really see the signs. 

Man:  Hmm.  Try to describe it for me.

Woman:  Well, I'm exiting the freeway and there's a rusted lawn chair on the right side and a mattress on the left side.

Man:  Ok, that's the right exit.  Ok, what you're going to do is turn right, and then head up to the pile of trash your left left.

Woman:  Ok.  Hold on, I think I see it.  The pile with the soda cans and gum wrappers.

Man:  Yep, that's the one.  Ok, now turn left at the next street.  

Woman:  Ok, I'm passing a stormdrain buried under cigarette butts and what looks to be, uh, burger container, a straw, and a paper coffee cup.

Man:  Good, good...you're coming the right direction.  Now, I'm going to have you turn right when you see the mustard bottle.

Woman:  Honey dijon?

Man:  No...no, keep going.

Woman:  Regular yellow?

Man:  Yep, that's the one.  Turn right.

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Announcer:  Is trash piling up in your neighborhood?  Let's do something about it.  Don't Trash California.  A message from the Caltrans Stormwater Program.