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Campaign Materials: Radio and Television
The public education campaign used award-winning television and radio advertisements to get the message out to the community.


Our radio advertisements are broadcast on popular radio stations throughout California.  These radio spot advertisements introduced the campaign's Smith and Jones characters.

30 second Radio Public Service Announcements Transciptions
Home Invasion (English)   Text-only
Coffee Shop Invasion (English)   Text-only
Pool Invasion (English)   Text-only
Home Invasion (en Español)   Solamente texto
Coffee Shop Invasion (en Español)   Solamente texto
60 second Radio Public Service Announcements    
Smith & Jones I (English)   Text-only
Smith & Jones II (English)   Text-only
Cell Phone Directions (English)   Text-only
Velez y Perez I (en Español)   Solamente texto
Cell Phone Directions (en Español)   Solamente texto

The Smith and Jones characters used in the radio advertisements were brought to life in our television public service announcement (PSA). Separate PSAs were filmed and produced in English and Spanish for broadcast on local stations.

30 second TV Public Service Announcements Transciptions
Smith & Jones TV PSA (English)   Text-only
Velez & Perez TV PSA (en Español)   Solamente texto

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